BDC PODCAST Ep 1 with Reid Richards and Shawn Armorer
Transcript
Shawn Amore : Hello and welcome to our Whou2019s Happening in Automotive podcast today. Iu2019m Kelly Kleinman and my co-host is Car Motivators own Mister Fantastic, Coach Reid Richards. So much of a dealeru2019s biz comes through the BDC yet so few BDCu2019s are what we would consider operating in optimum fashionu2026say that 5x fast. Our guest is an elite BDC coach at BDC Alchemy.n
nShawn Armorer, welcome to the podcast.n
nOK, letu2019s get right into it. n
nWhen you get hired and walk into a dealership, what does your checklist look like? What do you assess at the get go?n
nWhere do most dealerships drop the ball in their BDC?n
nHow important is automation and when is automationu2026too automated?n(at some point it becomes obvious thereu2019s no one there and when the messages donu2019t stop, it becomes an annoyance)?n
nLetu2019s talk culture, are BDC staff treated with the same respect as showroom sales staff and should they be?n
nThe next question addresses the unsung heroes cloistered dealership broom closets, Letu2019s touch on the function of a service BDR, what does their day look like and how realistic is it to set goals when the expectations exceed the capabilities in many cases? I ask that because so many customers take their service off site and itu2019s just tough to drag them in?n
nWhat will a typical BDC look like 5 years from now?n
nShawn Amore, Reid Richards my colleague and co-host, thanks for joining us.n
nShawn Armorer, welcome to the podcast.n
nOK, letu2019s get right into it. n
nWhen you get hired and walk into a dealership, what does your checklist look like? What do you assess at the get go?n
nWhere do most dealerships drop the ball in their BDC?n
nHow important is automation and when is automationu2026too automated?n(at some point it becomes obvious thereu2019s no one there and when the messages donu2019t stop, it becomes an annoyance)?n
nLetu2019s talk culture, are BDC staff treated with the same respect as showroom sales staff and should they be?n
nThe next question addresses the unsung heroes cloistered dealership broom closets, Letu2019s touch on the function of a service BDR, what does their day look like and how realistic is it to set goals when the expectations exceed the capabilities in many cases? I ask that because so many customers take their service off site and itu2019s just tough to drag them in?n
nWhat will a typical BDC look like 5 years from now?n
nShawn Amore, Reid Richards my colleague and co-host, thanks for joining us.n