A CUSTOMIZED coaching approach to EMPOWER your leadership & frontline staff!
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Amazon Best Seller
PROUD NATIONAL COACHING PARTNERS WITH
Vendor of the Year 2018, Man of the Year 2019, Best Selling Author 2022
Who We Are
We are a car dealer “leadership development” company. We help automotive leaders in sales, service, BDC, and office achieve great results through people and technology. Our leadership development for managers and grass roots approach working with front-line staff increases employee and customer retention, net & gross profit, new car market share, used sales volume and hours per RO. Everything is customized for you and designed to empower you. We are coaching the car business.
- $ervice from 2000 to 3000 ROs per month!
- Increased net in service to over $1,000,000 monthly NET
- 20% Increase on inbound sales call closing
- 72 extra sales appointments set over 30 days
- 60 documented referral sales generated in one month
- First time sales records, local, regional, national . 92 dealer personnel earning promotions
- 71% decrease in salesperson turnover
- 80%+ reduction in BDC tardiness and absenteeism
- 1,140% increase in CRM Utilization
- 5 x productivity increase in BDC activity
- Service RO’s increased $220 to $400
- 20% YOY Increase in customer retention 3 years in a row,
- CSI score averaging 931 every month
- Community sales growth plan resulting in an extra 41 sales over 60 days
- 625% increase in salesperson technology utilization
- 56 management led coaching conversations
- Front end PVR increase of 972 dollars
- Finance PVR increase of 1,290 dollars
- Increase customer satisfaction and google reviews from 4.1 stars to 4.7 stars depending on review volume over time
Our Results Speak For Themselves & Our Clients Speak for Us
The newest leadership installment written by Amazon #1 Best Selling Author AND Car Motivators CEO, SEAN KELLEY!
“Learn to Coach, Learn to Lead” is for leaders of all levels wanting to hone their leadership skills and master coaching.
This book is chock full of tactical strategies to generate buy-in, maximize employees and sales growth. The coaching conversations documented within will enhance your career fulfillment while teaching you to impact lives through coaching.
Remember, everyone you get to manage, is also a person you have a chance to lead!
Expertly Aligning Your Team Toward Our Mutual Objective
Coaching is different than training and has a longer lasting, if not life-changing effect on all of those it touches inside your business. Training is designed to increase knowledge and skill, while coaching is designed to positively shape attitudes, build winning cultures, change lives, and optimize net profits for businesses via inspired personnel as an on-going process.
Car dealers are familiar with many types of traditional, salesperson focused, off-the-shelf car sales training. This type of training is usually conducted by sales people who were successful in sales yet didn’t lead dealerships. These training companies are usually in and out of your dealership quickly, and as a result may not create the long-term results that foster long-term dealership success. What’s just as important is service department training, followed by customized service department coaching to help empower and inspire your service personnel to be the best they can be consistently each and every day. The service department is a huge revenue center…yet dealers lose 75% of their service biz to independent mechanics.
The bleed may be manageable for some big dealers, but think about the growth opportunity in simply retaining 75% of the 75% dealers are losing. Retaining customers is crucial but so is retaining skilled techs. Coaching your team in each and every department is geared to reduce employee turnover and the numbers above prove it.
In many cases, dealers use in-house, car sales training handled by their managers, but who’s handling the sales manager training and sales manager coaching? While in-house training is a best practice, it’s challenging to transfer the necessary skills to staff because managers are not trained on how to coach, rather they tend to train sales people on what worked for them. This type of “one-size-fits-all” approach to selling only works for sales people that mirror their sales manager, and is only effective when real life goes exactly as rehearsed. We know better…that isn’t reality.
The glass ceiling on training exists because it’s impossible for a manager to train an employee beyond the manager’s current skill level. Everyone is unique and brings different life experiences to the table. We process information and deliver it best utilizing our own individuality, therefore developing each person individually is essential to optimizing their capabilities and lifting their ceilings.
Car Motivators takes proven selling techniques, a combined century plus of leadership experience, a massive library of content, documented industry success, and delivers world-class, customized coaching that some of the top 100 companies in the world gladly leverage. Car Motivators brings this award-winning coaching to your showroom floor in a way that won’t disrupt the flow of business. We deliver development and coaching that your sales people and managers at all levels will enjoy, and most importantly, thrive from.
SCROLL BELOW TO SEE SOME OF OUR MANY TESTIMONIALS
An inside track to success in the business
Our goal is to help thousands of business professionals, managers, and sales leaders across America achieve career satisfaction and fulfillment! Enthusiasm and energy are part of our DNA. An inspiration session, workshop or speaking engagement with us is guaranteed to leave you with purpose and amplified drive to achieve more.
Let us increase your profits!
It’s hard to read the label when you’re inside the bottle. That’s why your very own Coach will come into your business regularly and spend time with each member of your team, adding to your business without disrupting it. We’ll lead by example, fulfill employee engagement needs, and work with your leadership to create real-time, relevant content. Your Coach will facilitate our coaching process connecting every layer within your organization. This will lead to success and an extraordinary return on your investment.
Have our CEO & Founder Sean Kelley Speak at YOUR NEXT EVENT!
Transferring skills is an art. Car Motivators Inc. CEO Sean Kelley #TheCarBizCoach and his team of coaches have a combined 110+ years of automotive sales and leadership experience in every car dealership department. Our coaches take this experience and deliver presentations in the most exciting, enthusiastic and engaging way. Sean Kelley and his team of coaches have spoken professionally for hundreds of car dealers, technology companies, conferences from coast to coast, and in multiple countries.
We customize our speaking engagements to our audience and build presentations from scratch for the companies we work with. We speak on leadership, culture, sales, service, BDC, coaching, technology implementation, and more. Our presentations are interactive, fun, purposeful and inspiring. Our high energy presentations have led us to be voted “Top Speaker” at automotive conferences such as DrivingSales and Digital Dealer. Sean Kelley won the Dealership News, “Man of the Year” for Automotive in 2019 and “Best Car Sales Coach” in 2018 (although we’re coaches – not trainers). Our goal in speaking to your organization is to motivate long term behavioral change that impacts results and positively affects the lives of every person in our audience.
Our Work Speaks for Itself - Just Ask our Clientele!
Tom Fascetti
General Sales Manager at Don Brown Chevrolet
Paul Sansone Jr
Owner at Sansone Jr's 66 Automall LLC
I have been working with Sean (Coach) Kelly for several years and am very happy with his performance. I jokingly referred to him as Coach because at our first meeting I said ” Your a F…..ing trainer not a coach” But I have learned the difference and my staff really look at him that way. Nobody wants to go to training but when Sean visits they all want to be coached. They even reach out and call on there own for help when needed.
He has become a great resource for my team and a real part of our success. Our relationship continues to evolve to the point of identifying a problem, discussing a solution and Sean helping with the implementation of the plan. Feel free to contact me at anytime to discuss further
Brittany Hibdon
Dealer Principal at Hibdon Auto Center, Inc
Daniel Donegan
Owner at Topsfield Motor Co.
Tom Agresti, PMP
IT Director at Dream Motor Group
Kristine Lentz
Client Success Lead at Urban Science
Aimee Smith
Business Development Manager at Borcherding Automotive
If you are feeling stuck and there is not much hope left, you need Sean Kelley as your coach. When he came to my dealership and started coaching me, I was uneducated and frustrated with my position at the dealership. Sean not only helped me with the simple things like time management and trusting the process, but his positive outlook gives you hope and lights a fire under you. I highly recommend Sean to anyone in the Automotive industry.
Reid Richards
All Things Automotive at Increase Your Leads / CarMotivators
Even as a multi-decade veteran in this business, Sean challenges me and makes me think… his approach to bridge communication is spot on. Very sensible and able to coach, motivate, and push you to want to be positive, proactive, and produce more. Looking to think more positive in a team setting or on an individual basis? Sean is the absolute master of his trade. If you want real results and are willing to grow individually, or as a group, Sean’s should be your first and only choice!
“To be prepared against surprise is to be trained. To be prepared for surprises is to be educated.” ― James P. Carse
Customized Content for Your Store
- Canned off the shelf “training” isn’t as effective as content co-created together!
- No reinventing the wheel! We take what you do and offer best practices from around the country to help you improve upon it.
- We cover material and processes that are real and relevant to your dealership at any given time.
- Your coach is also a master facilitator who delivers training in a fun, impactful and collaborative way.
You Own the Material
- At CarMotivators, we want to create lasting positive change. As such, all materials created for you, are owned by you.
- Your dealership will benefit from our massive library of content that has been developed over years in the automotive industry.
- Have your in-house trainers or managers leverage our material to develop their people, forever.
Car Motivators Values
Posiastic
We lift others up, help them see the silver lining in every challenge, and help them understand when the positive possibilities outweigh the negative outcomes. We are excited about any opportunity to make a positive impact in the lives of others, our customers, our clients, and our supervisors!
Growfective
We are thirsty for knowledge, always wanting to achieve more, willing to learn, accept coaching, wanting to develop others, and are continually seeking improvement. A “CarMotivator” is always looking to master each thing we do and do it to the best of our ability. We know that our personal brands, the lives of our families, friends, and companies DEPEND on us being the BEST that we can be. We plan, execute, improve, and persist! We educate ourselves so we can have the knowledge necessary to enhance others. We always aim to help others grow as a person, in their careers, and their business!
Honitiative
We are caringly and painfully honest. We tell people what they need to hear, not what they want to hear, and do it even when it’s uncomfortable for us. We engage others, take ownership, and thoughtfully interact with each other. Always seeking opportunities to help others, we step up when a leader is needed. A #CarMotivators takes ACTION and doesn’t WAIT for success; we move towards success every minute of the day. We don’t understand the word “wait”. When we see others aren’t on the same page, or something is holding them back, we confront the challenge directly in an attempt to help!
Insportive
Inspire people to stretch their comfort zones, do more, and reach their fullest potential! People will be up, and people will be down: We will ALWAYS be there to help lift others up when in need. We help others think bigger, set goals, create visions for success, and ultimately support their efforts along their journey!
Teamership
We work together to accomplish more together. There are too many lone wolves in the car business out for #1, and we tend to put others first. We believe ANYONE regardless of position, title, salary, experience, OR age can be a leader. I’ve seen 19-year-olds in charge of people’s lives in combat, with no official management title or salary. Stepping up is the RIGHT thing to do, and a Motivator ALWAYS leads when it’s necessary. We lead by example and don’t ask people to go where we haven’t gone before. Motivators are people of character who always try to do the right thing, and when we don’t (because we’re human), we are humble enough to own our mistakes. We stay competent and able to transfer skills to others because we have mastered them ourselves. We don’t easily give up on people, and we give others a chance to improve and grow before throwing in the towel!
Awariosity
We are aware of ourselves, our weaknesses, our strengths, and the people we surround ourselves with. We take time to ASK, pause, reflect, discuss, and as such, people are drawn to us because of this high level of insatiable curiosity and understanding. We ask and listen first, then ask and listen more before assuming and talking, because we understand the mother of ALL lost sales is an unasked question. Also, we try to avoid costly assumptions like the plague. We live in the moment and make the person in front of us our highest priority. Every interaction is a dialog, and a collaborative effort to understand the situation and work out a win/win situation!
Persistication
Take dedication to each other and our clients and mix in some persistence and you get persistication. At Car Motivators we believe that nothing worth doing is easy. As such, we commit to a cause and take on challenges knowing the rewards are much greater to achieve. We never give up on prospects, we persist in helping our clients achieve their goals, and on ensuring each team member gets what they want out of life. Even when things don’t go perfectly, this value ensures a #motivator is able to push through and succeed.