THE CAR MOTIVATORS TEAM
Sean Kelley
CEO & Founder, Car Motivators
After leaving US Army Special Operations and serving two years in combat zone deployments, Sean Kelley #TheCarBizCoach applied those leadership principles to automotive management.
With years of dedication in coaching people to become the best they can be in the retail automotive space and life. Sean, with a relentless work ethic, has built a great team dedicated to industry excellence on all levels.
Reid Richards
Senior Business Development Director
Reid Richards is an executive sales and marketing leader with the mental attitude, and expertise in all facets of sales management.
Reid’s clients succeed when he helps them in building departmental structure. Reid has an uncommon ability to raise performance levels not only in the BDC, but in sales as well. He is a cult of personality in the best possible way.
Chas Kelly
Executive Director of Marketing & Coaching
A native of Baton Rouge, LA, he attended LSU for broadcast journalism, marketing, and leadership management.
Most of his extensive experience comes from his career success working in marketing and sales with media giants like ESPN and iHeartRadio. In the automotive industry, he’s served in various leadership and top producer roles in both retail, luxury and manufacturing sectors.
His favorite thing about working at Car Motivators is building winning cultures with our clients!
Justin Dumas
Executive Director of
Fixed Operations
Justin has been a member of the Car Motivators Team since 2022. He has spent the last few years providing leadership with the Bobcat corporation where he was the sales manager for the State of Missouri.
With 20 years of automotive industry experience in his lunch box, we are excited to have Justin onboard to push the needle and have the kind of heavy impact on our clients now and in the future that changes lives and grows revenue.
Justin is a talented outlier when it comes to coaching the service department (leadership and staff) to succeed above and beyond, not only from a revenue and customer retention standpoint, but in building a winning culture as well!
Kelly Kleinman
Marketing Coach & Consultant
Kelly brings penthouse level expertise at visibility marketing and branding with heavy emphasis on compelling video and podcasts.
He is extremely well-networked with proven expertise across a wide variety of verticals including automotive, health and wellness, pro sports, and more. He is the father of the Trojan Horse marketing strategy which is a top secret formula for assured network building and success.
If there was anyone to help you build a presence online, he’s the guy bringing the hammer and nails it every time!
Eric Pfister
Senior Fixed Operations Coach
Growing up in the construction industry, Eric worked in telecommunications before moving into the automotive industry over 18 years ago.
A champion of fixed operations, he is actually a product of Car Motivators coaching, so he knows first hand what it means to build a winning culture within the dealership. After almost two decades of experience as a fixed operations manager, Eric’s skillset is improving morale, work efficiency, client satisfaction, and shop productivity as a result of a winning attitude and competitive spirit.
Chris Spaulding
Senior Sales & Business Development Coach
Chris is a seasoned business professional with decades of experience in helping people create success. His tenure in variable ops management roles has equipped him with a unique skill set, including personal development, coaching, metric analysis, and strategic planning.
Chris firmly believes, “You can’t YELL people into success; you have to truly understand what they want in order to help them become the best that they can.” This philosophy underscores his approach to coaching, ensuring each client receives tailored guidance to achieve their goals.
What inspires Chris to move forward each day is the knowledge that he plays a direct role in helping clients succeed and reach new heights through the power of collaboration.
Car Motivators Reviews
Tom Fascetti
General Sales Manager at Don Brown Chevrolet
Paul Sansone Jr
Owner at Sansone Jr's 66 Automall LLC
I have been working with Sean (Coach) Kelly for several years and am very happy with his performance. I jokingly referred to him as Coach because at our first meeting I said ” Your a F…..ing trainer not a coach” But I have learned the difference and my staff really look at him that way. Nobody wants to go to training but when Sean visits they all want to be coached. They even reach out and call on there own for help when needed.
He has become a great resource for my team and a real part of our success. Our relationship continues to evolve to the point of identifying a problem, discussing a solution and Sean helping with the implementation of the plan. Feel free to contact me at anytime to discuss further
Daniel Donegan
Owner at Topsfield Motor Co.
Brittany Hibdon
Dealer Principal at Hibdon Auto Center, Inc
Tom Agresti, PMP
IT Director at Dream Motor Group
Kristine Lentz
Client Success Lead at Urban Science
Aimee Smith
Business Development Director at Borcherding Automotive
Reid Richards
All Things Automotive at Increase Your Leads / CarMotivators “To be prepared against surprise is to be trained. To be prepared for surprises is to be educated.” ― James P. Carse
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Car Motivators Values
Posiastic
We lift others up, help them see the silver lining in every challenge, and help them understand when the positive possibilities outweigh the negative outcomes. We are excited about any opportunity to make a positive impact in the lives of others, our customers, our clients, and our supervisors!
Growfective
We are thirsty for knowledge, always wanting to achieve more, willing to learn, accept coaching, wanting to develop others, and are continually seeking improvement. A “CarMotivator” is always looking to master each thing we do and do it to the best of our ability. We know that our personal brands, the lives of our families, friends, and companies DEPEND on us being the BEST that we can be. We plan, execute, improve, and persist! We educate ourselves so we can have the knowledge necessary to enhance others. We always aim to help others grow as a person, in their careers, and their business!
Honitiative
We are caringly and painfully honest. We tell people what they need to hear, not what they want to hear, and do it even when it’s uncomfortable for us. We engage others, take ownership, and thoughtfully interact with each other. Always seeking opportunities to help others, we step up when a leader is needed. A #CarMotivators takes ACTION and doesn’t WAIT for success; we move towards success every minute of the day. We don’t understand the word “wait”. When we see others aren’t on the same page, or something is holding them back, we confront the challenge directly in an attempt to help!
Insportive
Inspire people to stretch their comfort zones, do more, and reach their fullest potential! People will be up, and people will be down: We will ALWAYS be there to help lift others up when in need. We help others think bigger, set goals, create visions for success, and ultimately support their efforts along their journey!
Teamership
We work together to accomplish more together. There are too many lone wolves in the car business out for #1, and we tend to put others first. We believe ANYONE regardless of position, title, salary, experience, OR age can be a leader. I’ve seen 19-year-olds in charge of people’s lives in combat, with no official management title or salary. Stepping up is the RIGHT thing to do, and a Motivator ALWAYS leads when it’s necessary. We lead by example and don’t ask people to go where we haven’t gone before. Motivators are people of character who always try to do the right thing, and when we don’t (because we’re human), we are humble enough to own our mistakes. We stay competent and able to transfer skills to others because we have mastered them ourselves. We don’t easily give up on people, and we give others a chance to improve and grow before throwing in the towel!
Awariosity
We are aware of ourselves, our weaknesses, our strengths, and the people we surround ourselves with. We take time to ASK, pause, reflect, discuss, and as such, people are drawn to us because of this high level of insatiable curiosity and understanding. We ask and listen first, then ask and listen more before assuming and talking, because we understand the mother of ALL lost sales is an unasked question. Also, we try to avoid costly assumptions like the plague. We live in the moment and make the person in front of us our highest priority. Every interaction is a dialog, and a collaborative effort to understand the situation and work out a win/win situation!
Persistication
Take dedication to each other and our clients and mix in some persistence and you get persistication. At Car Motivators we believe that nothing worth doing is easy. As such, we commit to a cause and take on challenges knowing the rewards are much greater to achieve. We never give up on prospects, we persist in helping our clients achieve their goals, and on ensuring each team member gets what they want out of life. Even when things don’t go perfectly, this value ensures a #motivator is able to push through and succeed.