Amberly Allen’s Great Idea to Save Dealer’s on Credit Card Processing Fees Gets Off the Ground

Amberly Allen’s Great Idea to Save Dealer’s on Credit Card Processing Fees

Kelly:

When did you put enough together to satisfactorily commit yourself to pitch this concept?

Amberly:

It’s a great question. So I had dealers in my marketing company that I’ve been working with for a long time. And those are guys that I seek counsel with, Hey, I’ve got this new product. I’ve got this new idea. What do you think about it? You know, can you give me your thoughts? And that’s exactly what I did. I said, Look, I’ve been learning about these legal changes. I know that it’s not very common yet, but it will continue to evolve in the state of Texas, there’s a big liquor store that has that policy. 

So, you know, we see that a lot where I live, and in one of these, you know, this big liquor store expects liquor. And so, you know, just asking questions, what did they think? And every one of them, of course, was making sure it’s legal? What are the compliance requirements? And more importantly, how will my customers react? 

And so I kind of went back to the drawing board and said, Okay, let me figure out exactly what it looks like to be legal and compliant. So we have, we have a merchant services attorney on retainer, we have some really good intel as far as what the card brands deem specific on how to roll it out. So those are some really important components. And we will walk the dealer through and we take a stance where we really want to educate them on how to do it, this isn’t a DIY type of project, they can’t do it themselves. They can’t just add it to an Aro, they can’t just increase their labor rate, things like that. So we’ll go through all the details and specifics. 

But most importantly, they didn’t want to trip over dollars to pick up pennies as it pertains to their customers and the sentiment as it pertains to that. So we put together a full training platform, a learning management system, that is an easy way for us to communicate, why are we doing this? What’s the word track? What’s the presentation, and then we send someone from our team actually on site to the store to help launch the actual program. And that’s really well where we found to be the most successful as a rollout with a new policy change like this.