Bob Voltmann on How NIADA Helps the Little Business Beat Big Business
Transcript
Sean : What kind of help are you able to provide for these entrepreneurs? And I’m guessing by entrepreneurs, you’re referring to the automotive dealership world community and the vendors that serve them is that safe to say,n
nBob : That’s safe to say. So I’ve worked with my third party logistics, my small entrepreneur, third party logistics companies, and loved every minute of that. But as that industry changed, I wanted to get back to working with small entrepreneurs. And I found that with our huge independent used car dealers, I believe that small can be big every day, as long as they play their own game. And they know what their superpower is, which is service, that they don’t ignore reality, and that they have a team behind them and where their team is so we can help them with advocacy, and information and education, and peer to peer networking, and discounted products and services.n
nSean : And tell us more about when you say playing their own game. I love what you said there. It reminds me of one of my first calls with my mentor in the coaching world. And he shared with me that you know, he’s like you got to make your own game and make your own and then you have your own rules. And that’s how you can win the game.n
nBob : So one of my examples that I use is David and Goliath. We all know the story of David and Goliath. But what we don’t know is what we gloss over is so Goliath was six nine. He’s clad head to toe and Bronze Armor. He’s got a sword, a spear and a javelin. Scary, scary individual, a scary individual. David’s the only volunteer Saul has. So they tried to put him in armor, give them a sword, a spear and a javelin. And he said, No, no, no, no, that’s not who I am. I’m a slinger. I mean, we remember from Sunday school and Bible study that he was a shepherd, but he was actually part of the Army as a slinger, so he goes as he is, he picks up five rocks. He walks toward Goliath, because remember, if you’re fighting with a sword, it’s close. It’s close contact fighting. And he puts his rock in his sling and he spins it up and lets it go and it hits Goliath smack in the forehead with the speed and impact of a 45 caliber bullet down he goes. n
nSo David knew who he was. And he knew that’s who he had to be. Another example is my wife and I were lucky enough when our younger son went off to college. We went to the Caribbean in January, and we realized we were flying home to a snowstorm. So I called our little local hardware store. And they said, Oh, yeah, Mr. Boatman, your snowblower is ready. I said, Well, here’s the deal. I won’t get there in time to pick it up before the snow starts. No problem. We’ll put it in your shed for you with an extra gallon of fuel, just like Home Depot or Lowe’s would do right? Yeah, no,n
nSean : I was gonna say maybe if you paid them a couple of 1000 extra dollars I’mn
nBob : so small business can beat big business if they know who they are. And they know what their superpower is and their superpower is service.nn
nBob : That’s safe to say. So I’ve worked with my third party logistics, my small entrepreneur, third party logistics companies, and loved every minute of that. But as that industry changed, I wanted to get back to working with small entrepreneurs. And I found that with our huge independent used car dealers, I believe that small can be big every day, as long as they play their own game. And they know what their superpower is, which is service, that they don’t ignore reality, and that they have a team behind them and where their team is so we can help them with advocacy, and information and education, and peer to peer networking, and discounted products and services.n
nSean : And tell us more about when you say playing their own game. I love what you said there. It reminds me of one of my first calls with my mentor in the coaching world. And he shared with me that you know, he’s like you got to make your own game and make your own and then you have your own rules. And that’s how you can win the game.n
nBob : So one of my examples that I use is David and Goliath. We all know the story of David and Goliath. But what we don’t know is what we gloss over is so Goliath was six nine. He’s clad head to toe and Bronze Armor. He’s got a sword, a spear and a javelin. Scary, scary individual, a scary individual. David’s the only volunteer Saul has. So they tried to put him in armor, give them a sword, a spear and a javelin. And he said, No, no, no, no, that’s not who I am. I’m a slinger. I mean, we remember from Sunday school and Bible study that he was a shepherd, but he was actually part of the Army as a slinger, so he goes as he is, he picks up five rocks. He walks toward Goliath, because remember, if you’re fighting with a sword, it’s close. It’s close contact fighting. And he puts his rock in his sling and he spins it up and lets it go and it hits Goliath smack in the forehead with the speed and impact of a 45 caliber bullet down he goes. n
nSo David knew who he was. And he knew that’s who he had to be. Another example is my wife and I were lucky enough when our younger son went off to college. We went to the Caribbean in January, and we realized we were flying home to a snowstorm. So I called our little local hardware store. And they said, Oh, yeah, Mr. Boatman, your snowblower is ready. I said, Well, here’s the deal. I won’t get there in time to pick it up before the snow starts. No problem. We’ll put it in your shed for you with an extra gallon of fuel, just like Home Depot or Lowe’s would do right? Yeah, no,n
nSean : I was gonna say maybe if you paid them a couple of 1000 extra dollars I’mn
nBob : so small business can beat big business if they know who they are. And they know what their superpower is and their superpower is service.nn