Covid Spotlighted the Power of Good Retail Automotive Photography

Peter Duffy : During that time, I’m convinced that better photos can convince dealers that better photos sell their cars better. And, you know, took a global pandemic, for them to not have people walking through the door. And finally, something clicked in, you can see across the board in the last two and a half years, the amount of studios that are being built in dealers, the amount of care that’s being given to merchandising, overall, and look, some of these dealers are spending 10s 20 $250,000 in digital marketing, just to get them to the site to get those VDPs and then you get them there and you give them snapshots. I mean, you might as well just be burning that money. So it’s really important to give the customer the experience that they deserve. They’re buying, you know, something’s very expensive for you. It’s a big, big purchase for them. They deserve to have that from you. And it reflects well on your dealership.n

nKelly :nYou know, it’s interesting, I totally agree with you. You need to have a combination of good imagery, and video. I’m more of an imagery guy. I will immediately look at the dashboard picture. That’s the first thing I want to see. Because when you’re driving a car it’s the dashboard that you’re noticing because you’re in the car, you’re not driving from the outside. I have a Subaru. They’re not the most attractive vehicle in the world, but on the inside, they’re pretty good.nn