How Did AutoiPacket Acquire 2K+ Dealership Clients
Transcript
Chas :nNow you’ve got 1000s of dealer partners across the country, what kind of process does it take to get to that number?n
nPete :nI mean, that’s a great question. I mean, a lot of it is, you know, just, you know, just relationship building, you know, you know, you’re, you’re running across people, you know, on social media, so you’ve got a buzz there, you know, we’ve got a lot of great marketing. So that’s helping, you know, you know, drive in those leads in, you know, in our CRM, where we can actually stay connected. n
nAnd I, you know, I would say, you know, a lot of it, you know, what we can do digitally to versus, you know, being in person and stuff like that, and connecting, I know, that when I was in the dealership, you know, vendors would come in all the time, and most of the time, I’d grab their business card, and I’d want to, you know, kind of, you know, vet them myself, you know, before ended up setting up a meeting. n
nSo sometimes, you know, when we’re calling that dealership now versus just stopping in and surprising him, you know, it’s like, you’ve got that elevator speech, you know, for five minutes, kind of go over a little bit, and then set up, you know, setup that, you know, that demo where you actually take them through the system. n
nThe relationships, so, you know, have been great. And then the people that we have brought on AIPAC, it I mean, has been, you know, every bit of amazing because, you know, we’re getting people like Lindsey, who’s, you know, been in the space, you know, myself who’s been in the dealership, and I would say a lot of us have come out of the dealership. So we have a lot of those connections from big dealer groups. It’s amazing.n n
nPete :nI mean, that’s a great question. I mean, a lot of it is, you know, just, you know, just relationship building, you know, you know, you’re, you’re running across people, you know, on social media, so you’ve got a buzz there, you know, we’ve got a lot of great marketing. So that’s helping, you know, you know, drive in those leads in, you know, in our CRM, where we can actually stay connected. n
nAnd I, you know, I would say, you know, a lot of it, you know, what we can do digitally to versus, you know, being in person and stuff like that, and connecting, I know, that when I was in the dealership, you know, vendors would come in all the time, and most of the time, I’d grab their business card, and I’d want to, you know, kind of, you know, vet them myself, you know, before ended up setting up a meeting. n
nSo sometimes, you know, when we’re calling that dealership now versus just stopping in and surprising him, you know, it’s like, you’ve got that elevator speech, you know, for five minutes, kind of go over a little bit, and then set up, you know, setup that, you know, that demo where you actually take them through the system. n
nThe relationships, so, you know, have been great. And then the people that we have brought on AIPAC, it I mean, has been, you know, every bit of amazing because, you know, we’re getting people like Lindsey, who’s, you know, been in the space, you know, myself who’s been in the dealership, and I would say a lot of us have come out of the dealership. So we have a lot of those connections from big dealer groups. It’s amazing.n n