Paul Meijer Small Vendors vs Big Vendors, How to Compete vs the Big Companies
Transcript
Chas: How can a small vendor in this market best compete with a conglomerate service provider? The ones that are trying to tack on all the extra stuff that you were speaking on earlier? n
n Paul:nWell, the beauty of the internet today is that it’s kind of leveled the playing field. As a small operator, do you have the same power if not more online to create quality content than what some of the larger companies have? All right. We have several businesses that we run out of our home. And we took one of those businesses online. And while other brick and mortars around us are going out of business, left and right, I’ve counted five or six in the last six years that have gone by the wayside, our business gets stronger every year. We now export worldwide, we ship to New Zealand, Australia, UK, the Netherlands, Canada, we just had our first shipment to Ecuador. We have fans in Chile, we do a weekly show on Facebook, that attracts an audience from around the world. n
nSo the smaller company has the same opportunity as the larger company. Maybe they don’t have the technology team to put on an epic, Cecil B DeMill production. But in today’s world, it doesn’t matter as much what they want to know is, are you real? Are you sincere? And can you help me – what’s in it for me is the driver of the day. If you can establish trust through regular communication through online content to promote yourself and your business, that you are a trusted adviser that they can count on when they need you, then you can win the order as quickly as a giant companynn
n Paul:nWell, the beauty of the internet today is that it’s kind of leveled the playing field. As a small operator, do you have the same power if not more online to create quality content than what some of the larger companies have? All right. We have several businesses that we run out of our home. And we took one of those businesses online. And while other brick and mortars around us are going out of business, left and right, I’ve counted five or six in the last six years that have gone by the wayside, our business gets stronger every year. We now export worldwide, we ship to New Zealand, Australia, UK, the Netherlands, Canada, we just had our first shipment to Ecuador. We have fans in Chile, we do a weekly show on Facebook, that attracts an audience from around the world. n
nSo the smaller company has the same opportunity as the larger company. Maybe they don’t have the technology team to put on an epic, Cecil B DeMill production. But in today’s world, it doesn’t matter as much what they want to know is, are you real? Are you sincere? And can you help me – what’s in it for me is the driver of the day. If you can establish trust through regular communication through online content to promote yourself and your business, that you are a trusted adviser that they can count on when they need you, then you can win the order as quickly as a giant companynn