Peter Duffy’s View on Being an Elite Vendor
Transcript
Speaker 1 : Now it’s actually very interesting because I have to do a seminar tomorrow, and we’re going to be discussing the hoops that vendors have to go through to get either an OEM or a dealership or a dealership group to give them a shot. It’s not easy. It’s not easy at all, to be fairn
nSpeaker 2 : On the dealer’s card, you know, they’ve been taken for a ride by a lot of vendors, yeah, right. A lot of vendors are, are there to charge you five or $1,000. And they’re sucking off the tee, for lack of a better term. And they’re not delivering on the thing. And General Managers are savvy that you can’t run a $40 million store without being a savvy businessman. In general managers, that’s why they get paid very well for what they do. They need to make sure that they’re getting a return on that investment. And so if you’re just another vendor that doesn’t have a little bit of data, like I could have got away with, you know, 10 years ago, me just saying, Hey, I’m really good at my job. And my photos are great. And they’re like, Great, let’s give this guy a try. Nowadays, there’s none of that it is what can you do for me? What’s gonna be your return on our investment? What’s your track record? What’s the program like? And what am I getting for my money? And they should be that way, you know, so. And we do that exceptionally well, too. I feel like in you know, you are 100% Correct. It is really, really tough for us to gain new clients, we get them, we get new clients all the time. And then we want to be able to retain them, I’m happy to say we have a great retention rate. But when another company comes along, and might take them from you for, you know, for reasons you can’t see, because you’re just not at the dealership every day, somebody walks in and he’s got a slithering tongue, then, you know, you don’t have all the information in front of you, or maybe even your conglomerate, the company that owns you, takes that from the top down. We’re really fortunate to have all of group one automotive exclusively. We deal with them. I know they still have a couple small percentage that use a couple of other companies that they need to and we we take it very seriously. You know, we are always in contact with them in communications are things working for them and we watch them like a hawk and that’s what’s expected from any vendor that’s hired on to do these jobs nowadays.nn
nSpeaker 2 : On the dealer’s card, you know, they’ve been taken for a ride by a lot of vendors, yeah, right. A lot of vendors are, are there to charge you five or $1,000. And they’re sucking off the tee, for lack of a better term. And they’re not delivering on the thing. And General Managers are savvy that you can’t run a $40 million store without being a savvy businessman. In general managers, that’s why they get paid very well for what they do. They need to make sure that they’re getting a return on that investment. And so if you’re just another vendor that doesn’t have a little bit of data, like I could have got away with, you know, 10 years ago, me just saying, Hey, I’m really good at my job. And my photos are great. And they’re like, Great, let’s give this guy a try. Nowadays, there’s none of that it is what can you do for me? What’s gonna be your return on our investment? What’s your track record? What’s the program like? And what am I getting for my money? And they should be that way, you know, so. And we do that exceptionally well, too. I feel like in you know, you are 100% Correct. It is really, really tough for us to gain new clients, we get them, we get new clients all the time. And then we want to be able to retain them, I’m happy to say we have a great retention rate. But when another company comes along, and might take them from you for, you know, for reasons you can’t see, because you’re just not at the dealership every day, somebody walks in and he’s got a slithering tongue, then, you know, you don’t have all the information in front of you, or maybe even your conglomerate, the company that owns you, takes that from the top down. We’re really fortunate to have all of group one automotive exclusively. We deal with them. I know they still have a couple small percentage that use a couple of other companies that they need to and we we take it very seriously. You know, we are always in contact with them in communications are things working for them and we watch them like a hawk and that’s what’s expected from any vendor that’s hired on to do these jobs nowadays.nn