6 Reasons why selling tires needs to be a priority for your store
My grandpa always said you should always spend extra money on the things between you and the ground. Shoes, tires, beds etc… Those investments will have the biggest positive impact on your life in general!
- A Chrysler survey long ago found that over 70% of people that buy tires will buy their next car from the dealer that sold them those tires
- Only 1 in 5 of your customers even know you sell tires and the number one defection point is tire shops.
- Pulling the wheels allows you to inspect brakes, steering and suspension components more closely; who do you want performing that inspection?
- Everytime a customer has their vehicle in another shop, they get a taste of going somewhere else.
- New tires are the single most effective way to improve a vehicle’s performance and ride comfort. Who is providing that quality of life improvement for your customers?
- Assuming customers only want the cheapest tires is a limiting belief! Demonstrate the value of purchasing tires from your car dealership and they won’t shop around: free road hazard coverage, free tire rotations for the life of the tires, free multipoint inspections, car wash, etc…
Please let me know how well these strategies work! We’ve seen tire sales jumping and these tips work. We’re in the age of the used car, and passenger car tire replacements are up 7.3% this year. Where are your sales?
Coach Eric Pfister at your service!
Want more tips? Happy to help: https://rb.gy/un5vp
Or call me: 812-223-3644